Kingdom of Loathing (abbreviated KoL) is a browser-based multiplayer role-playing game designed and operated by Asymmetric Publications, including creator Zack "Jick" Johnson with a small team. The game was released in 2003, with ongoing small updates continually released. It uses hand-drawn stick figure graphics and writing characterized by surreal humor, word play, parody and references to popular culture. In KoL, a player's character fights monsters for experience, and acquiring meat (the game's currency), and/or items, through a turn-based system. Players may also interact with each other through player versus player competition, participate in the in-game economy by trading goods and services, organize their characters into clans, work together to complete clan dungeons, and speak to each other in many different chat channels. The game is also particularly notable for managing to be financially successful purely from donations and the purchase of merchandise rather than from advertising or subscription fees, which are used by many online games. In 2008, the game had between 100,000 and 150,000 regular players. These players form an active community which frequently organizes fan meet-ups and runs an internet radio station. The game has been generally well received by critics. In 2012, Mr. Card Game, a tabletop game based on Kingdom of Loathing, was launched on Kickstarter. On 10 August 2017, Asymmetric launched West of Loathing, a Kingdom of Loathing spin-off single-player role-playing video game for Linux, macOS, and Windows.